Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

Is Meta’s Social Media Empire at Risk?

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

CHAPTER

Navigating the Evolving Landscape of Digital Traffic

This chapter examines the financial impact of the DOJ's case against a tech giant, focusing on traditional traffic sources over AI in SEO strategies. It discusses how AI-generated traffic interacts with direct traffic, complicating analytics for marketers, and how smaller websites may benefit from AI tools. The chapter also challenges social media strategies with new LinkedIn findings, highlighting the potential for increased engagement through link inclusion.

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