Navigating the Fast-Paced Localization Landscape

Marco Trombetti, CEO and Co-Founder of Translated, discusses the latest updates to LARA—their large language model-powered translation system—and how it's reshaping expectations around adaptation, speed, and context in machine translation. Marco also walks us through the current state of AI agents, their interoperability challenges, and what MCP protocol adoption by major players means for the future.

We explore how localization teams can leverage LARA’s new Team Plan and API to enhance both internal workflows and enterprise-wide communication, and how the rise of agents could automate not just translation, but localization project management itself.