Life with Marianna cover image

Rebecca Minkoff on Taking Risks

Life with Marianna

CHAPTER

Do You Think It's Necessary to Live in a Major City?

I feel like with social things are ever evolving. But i feel like you were always like a first adapter of things when it started happening, before, like waiting for them to become popular. I think for us, adopting technology early on was the only option we had. It wasn't like a bunch of executives sat around and had the strategy. We don't have the money for forty thousand dollar ad. You know, i'm not best tease with anna. How the hell am i going to get eyeballs in an audience? For us it was more about survival. Verses, later on, you saw brand's having to back into it, but for us it was just like,

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