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Retail's Year of Living Efficiently

Remarkable Retail

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How to Deal With the Demand for Talent in Retail Media

The easiest applications in many cases are labor reduction cost savings. I think particularly given the pressures on margins, the interest in retail media is a way of saying, okay, well, if we can't drive the top line, drive gross margin dollars on products, well, maybe we invest in retail media networks too. It's really more about being careful in how you approach it, that you need a strategic layer, that you have to be much more surgical because you could actually risk some things happening that are unintended consequences.

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