Episode 45: PrograMADic, the Musical with Tom Triscari
Marketecture: Get Smart. Fast.
00:00
Musical Insights into Programmatic Advertising
This chapter explores the creation of 'Programmatic the Musical,' a creative endeavor that merges storytelling and humor with the complexities of programmatic advertising. It discusses how concepts such as lemon market theory and the financial viability of ad tech companies can be effectively conveyed through musical elements. The conversation also includes an analysis of market dynamics, the role of management in company valuations, and the challenges faced within the programmatic advertising landscape.
Transcript
Play full episode
