2min chapter

How I Built This with Guy Raz cover image

ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

How I Built This with Guy Raz

CHAPTER

How to Build a Brand in a Reputation

Kelsey McDermade and Becky Wright, better known as the Sorry Girls, talk about how their videos have led to other businesses. "We would want to create something that is special and well made that people actually need," they say. We've got to take a quick break to thank our sponsors. And listening to how I built this lab in a moment.

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