Ep - 251 Amanda Slavin
My Wakeup Call with Dr. Mark Goulston
00:00
What Is Mental Real Estate?
A friend of mine, a named tony baxter, was one of the top imagineers of disne. He helped design disney tokio, disne, paris. And he introduced to me the term mental real estate. Mental real estate is when you take a term that's familiar, people are drawn to it,. When you twist itou have more mental real Estate.
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