UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Measuring the ROI of Email with Claudiu Murariu

UI Breakfast: UI/UX Design and Product Strategy

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How to Analyze the Impact of Email

InnerTrans analyzes the impact of emails on users' decision to upgrade. The company looks at how many people open, convert or not opened an email from moment of sign up to time of upgrade. Emails that reengage users are more likely to get them to upgrade if they're still active in their product.

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