State of the Industry - First Half of 2024 Recap
Ecommerce Playbook: Numbers, Struggles & Growth
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Challenges and Optimism in Online Advertising
The chapter delves into the challenges advertisers face in understanding and optimizing ad campaigns on platforms like Google, Meta, and TikTok, discussing issues with assessing campaign impact and ROI metrics. Despite the challenges, there is optimism about potential changes to provide more clarity. The conversation emphasizes the importance of creating incremental value in advertising and conducting proper incrementality testing to discern the true impact of various optimization tools.
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