Bloomberg Businessweek Weekend - August 4th, 2023
Bloomberg Businessweek
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Overstock's Rebranding Strategy with Bed Bath and Beyond
This chapter discusses Overstock's rebranding strategy as they partner with Bed Bath and Beyond to expand their product offerings and appeal to a wider customer base. It explores the positive response to the rebranding in Canada and its potential impact on revenue. The chapter also touches on the use of coupons, the asset-light business model, and the fit of products with the new brand.
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Transcript
