20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
Sweathead, A Strategy Podcast
00:00
The Artful Edit by Susan Bell
When is it right to allow those demons, or questions such so to speak out? So not immediately after you've written it. There does need to be the overnight test or or you do need just put it away and do something else if you're allowed that luxury of space and time. Don't share it with more than one planner. In a big departmentis the more planners you share it with, the more confused you'll be. But i think the other thing is knowing when it's ok for it to be a little bit derivative. A lot of planners, literally feel like they have to invent new things every day. It feels good to say 'i don't know what I'm
Play episode from 27:23
Transcript
