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Exxon Mobil CEO on the Global Oil Supply & ‘Revenge Saving’ 6/27/25

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The Rise of Scripted Content and Creator Economy

This chapter explores the increasing popularity of scripted video content that mirrors classic narratives, focusing on the evolution of storytelling in the digital age. It discusses how independent creators are gaining control over their intellectual property, while also navigating collaborations and opportunities in an expanding media landscape.

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