6min chapter

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THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books

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CHAPTER

The Effects of Primes on Emotions

The effects of priming can reach into every corner of our lives. People whose face was shaped into a frown by squeezing their eyebrows reported an enhanced emotional response to upsetting pictures. Studies of priming effects have yielded discoveries that threaten our self-image as conscious and autonomous authors of our judgments, author says.

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