Social media platforms create the perfect sort of system so that we shame each other, and thereby profit them by staying on social media fighting with each other. I distinguish between what i call punch down shame and punching up shame. In social media, almost always, not always, but almost alwaysot sort of conditions us to punch down. So if you shame somebody who doesn't have the choice to conform to the norm that's bullying. If you a similarly, if you shame someone who has like, no voice, lhik, can't defend themselves,. They can't be seen improving or being redeemed they are also punching down.