The technology is being used in various places where it's useful for people to understand or predict how humans might behave, or what their personalities might be. For example, in recruitment, job seekers expressions can be analyzed. A company called human does this when you have an h r person who has to go through maybe thousands and thousands of resume. They come to it with their own biases and their own set of human quirks,. which includes fatigue after you look at too many applications. But the point is, maybe these technologies can help mitigate some of those sot of human issues and failures. So it's just really a away for companies. Also, save money, save time, and that's another