Ageism In Advertising
Under the Influence with Terry O'Reilly
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How to Get the Most Out of Your Employees
ABC became a programming force with shows like Happy Days, Laverne and Shirley in the $6 million dollar man. ABC aggressively lobbied advertisers to adopt 18- to 49-year-old viewers as the new ratings yardstick instead of the over 50 crowd. The network also convinced Nielsen ratings to keep a running score on a network's success or failure in attracting this newly prized segment of viewers.
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