How Website Personalization Drives Conversions and Sales with Eric Melchor
The Agents of Change Digital Marketing Podcast
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Optimum: A Dynamic Scalable Platform for Personalization
Even if I just own a small website, there are things that I can do either by maybe setting up unique landing pages for each one of my Facebook or Google ads. If you're showing a pop-up trying to get the email address, as soon as somebody lands on your website, stop it. It's about creating a different journey for each type of different segment.
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