6min chapter

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The Rise and Fall of Uber | #Winning | 1

Business Movers

CHAPTER

Uber's Head of Global Expansion, Austin Geit

Uber's head of global expansion, austin geit deserved much of the credit. Austin planned swanke parties and lured local influencers who would become living advertisements for the company. The goal was to make uber so popular with the locals that government cials couldn't shut it down without facing a severe backlash. After seattle, it was a matter of rints and repeat. In two thousand 11, uber quickly expanded further to chicago, los angeles and washington. D uber was in paris by the end of the year, and would soon be in london, melbourne, milan and sydney. But Uber had plenty of competition at home, including one company

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