195. Why strategists should embrace imperfection
Inside the Strategy Room
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The Imperfectionists: Rethinking Strategy in an Uncertain World
In this chapter, they introduce their guests Charles and Rob, who are both McKinsey alumni and authors of the best-selling book 'Bulletproof Problem Solving'. They discuss their new book 'The Imperfectionists', which focuses on developing strategies in a world filled with economic and other forms of dislocation. They explain that in the current uncertain environment, organizations can either be frozen or make risky moves. Instead, they propose a different approach called imperfectionism, which involves accepting ambiguity and making a series of small moves to build knowledge and capabilities.
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