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22: “Right problem, right solution, done right”—The Vanguard of User Research (ft. Jen Cardello)
Finding Our Way
Is ODI the Only Jobs Theory?
Job theory can be used as a tool for defining the information architecture of a product offering. ODI is somewhat agnostic to who we are and the way we deliver things now, so jobs is a way to think of that. I would like UX researchers to gain some of those skills from other research disciplines.
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