Service Design Show cover image

The organisation is just another design problem / Peter Merholz / Episode #110

Service Design Show

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Redefining Design: From Aesthetics to Strategy

This chapter examines the multifaceted nature of design, shifting focus from mere aesthetics to the foundational strategies behind successful design outcomes. It highlights the crucial role of design leadership in advocating for deeper design processes, organizational structure, and the evolution of businesses toward a service-oriented model. The discussion stresses the importance of adaptability and recognition of service design's value, particularly in sectors like B2B SaaS, as organizations seek to enhance customer experience.

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