I'm just so excited that it feels to me like one of the real big reasons for this shift is that newsletter creators are finally becoming aware of the value of a subscriber. There were very, very few people like I could count really on like one or two hands people who I knew who were thinking in that way. But my favorite example of sort of the new ways of monetizing and I don't have any insider information on this was James Clear's pen that he sold.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit.
Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a consistent creator who writes several newsletters, including a new paid newsletter.
In this episode, Nathan talks about the state of creator-driven newsletters today and how creators can build—and are building—massive 6-to-7 figure businesses on the backs of their newsletters.
We also discuss:
- how Nathan thinks about paid newsletters and his publishing strategy (1:09)
- 3 things he sees the most successful newsletter operators have in common (12:00)
- what the ConvetKit Creator Network is and how it's helping Creators grow & monetize (20:33)
- how Nathan believes newsletter operators can grow & monetize most effectively (26:36)
- ....and much more!
You can find Nathan Barry on Twitter, and Louis is at @louisnicholls_ .
Other links mentioned: