Danger of Integrated Studios + Ad Networks: Applovin and Zynga
Deconstructor of Fun
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AdNewarks - The Year of the Data Wars
Zinga recently announced its intentions of acquiring an ad network, including supply and demandsie tack mediation and n m m p. The potential implications of these kinds of vertically integrated acquisition with a game studio busines pose a number of conflicts and dangers to potential customers of the adnewarks. We have philippo de ros, head of growth at trap lite, also previously at pixlbery, and a former customer of aplaven. And we'll also talk a little bit about why you are actually in a very interesting position with respect to the conversation we're going to have today.
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