This chapter explores the transformation of traditional consumer spaces in Wuhan, specifically focusing on the newly opened mall, Yumma. It discusses the shift towards experience-oriented malls and emphasizes the importance of personalized and interactive shopping experiences.
From malls to experiences, shopping centers and stores are turning into hubs of entertainment and cultural experiences. Dive with us into the exciting changes in China's retail industry! On the show: Heyang, Ding Heng & Josh Cotterill