3min chapter

Marketing Against The Grain cover image

4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)

Marketing Against The Grain

CHAPTER

How to Increase Your Customer Net Promoter Score

The third growth hack I want to give you today is called Product Lead Growth. It's the second part of investing in customer net promoter score. If it's a product's great, they're going to tell everybody about it. The only stock gap is how many people can use that product. And so at HubSpot, we added a freemium software product.

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