Machine Learning and the Future of Websites

The third example is an extension of the second but what we are looking at here is that a team wants to use machine learning again to provide recommendations, but this time on a frequently visited part of the site. The data has made an update and we can now handle dynamic inputs, another green light that this is great. And there is high business impact since we let's say get 10 million visitors on this part of the website per month, which can save the business a lot of cost. It also built up a feedback mechanism where the user can give thumbs up or thumbs down and they also consider clicks as well as a feedback system to whether or not the recommendations are good.