Introduction

All links and images for this episode can be found on CISO Series

A security professional announces a new position as CISO. As a vendor you see this as good timing to try a cold outreach to sell your product. Why do so many vendors think this is a good tactic, when in reality it’s exactly what you should not do?

Check out this post for the discussion that is the basis of our conversation on this week’s episode co-hosted by me, David Spark (@dspark), the producer of CISO Series, and Geoff Belknap (@geoffbelknap), CISO, LinkedIn. Our guest is Yaron Levi (@0xL3v1), CISO, Dolby.

In this episode:

• Is the pouncing on new CISOs actually a successful sales technique?
• Should vendors refine their relationship, and focus on "pull" rather than "push"?
• What about focusing on content marketing and thought leadership?
• Should vendors shift from "marketplace" to "metricplace?"