John rotanti kicks off a two part series on the basic of financial statements, including what goes into a balance sheet. How the sale of a brido at chapotle becomes shareholder n equity and how financial statements work together. John: If you can increase the price of something to offset input cost inflation without decreasing demand for the product, that's pricing power. And one of the main places we see that and capture that in the numbers is from the gross profit margetimcris hill, and that was motley.