EP. 22 Using the Power of Archetypes to Transform Organizations & Build Brands with Margaret Hartwell
Healthy Brand with Howie Chan
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Unleashing Brand Archetypes
This chapter explores the practical use of archetypes in organizations, emphasizing card sorting techniques and storytelling to shape brand identities. Participants engage in dynamic activities that connect emotional resonance with the exploration of aspirational values, while also discussing the challenges of fully integrating archetypes across various business areas. The conversation highlights personal interactions and innovative strategies required to foster open-mindedness and receptiveness within corporate settings.
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