How to Convert Your Avatar to a Business Owner

I think the thing that I have, I've recognized through all of this as we wrap up is just your deep, deep knowledge of your avatar and their inner thoughts. And when I start asking them questions, it does come down to, I haven't really gotten clear on my avatar. I don't really know what's keeping them up at night. All I know is kind of what I think. So if you haven't in a while, ask the three questions that gender is saying to ask, put it into chat, chat, do BTS, see what you can get out of it. But keep going back to really understanding your people more and stay plugged into your community.

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