
How did fast food become so successful?
The Food Chain
Fast Food: A Global Journey
This chapter investigates the expansion and cultural significance of fast food chains like KFC and Burger King around the world, focusing on their acceptance in the UK and comparison with the US. It highlights the evolution of fast food from a post-WWII phenomenon to a global connector, while also examining the franchise model and its financial dynamics. The narrative also includes unique local adaptations, such as Iceland's burger culture and the story of the last McDonald's burger preserved for future generations.
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