What's the Difference Between Search and PPC?

On average, only 17 to like 25% of what search career performance sales would say. For a coffin shelf, it was saying it only attributed 94 sales in a month to search in search performance. But I looked at my sales data and we sold 531 coffin shelves for that same exact month. That's a 17% only search career performance was showing. And before you had no idea, but now Amazon has gone to the next level and really made sure they had some good documentation.