Direct Sales For Authors with Pierre Alex Jeanty
Author Nation: State of the Nation
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Navigating Direct Sales Challenges in a Changing Social Media Landscape
The chapter discusses authors adapting pricing strategies to avoid devaluing products, utilizing Instagram shopping and TikTok shop for direct sales, and facing challenges due to platform changes on social media. It also delves into algorithm changes, the impact of Chinese entrepreneurs on the direct sales market, and shifting consumer behavior towards platforms like TikTok shop for product discovery.
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