How to Market a Product That Is Now a Thing

I imagine that your part of your problem is convincing people that this is something that is now a thing. So how quickly once the product is brought to market it are there? Let me back up. We had this technology and we knew that we could serve ads from our server but what we couldn't figure out was an interesting business model around that. And then at some point early I think in 96 the net gravity guys showed up and they were building ad servers that were not server based but sort of located at the content site. And so we struggled quite a bit to try to figure out where we fit in and what our business model should be. The double click guys really understood that this was