S2. Ep. 13: Sustainability Marketing with Maddy Cooper
That's What I Call Marketing
00:00
The Impact of Brand Equity on Price Sensitivity
The more kind of brand equity you have, the less price sensitivity there is around your products and services. Gen Z's will be 75% more likely to buy based on sustainability, whereas 49% will buy based on brand. And that's a real like provocation to all of the legacy of brand building because if you've got some amazingly well known brand,. It's a sustainability story of another brand which will trump the Trump the other brand value.
Transcript
Play full episode
