AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
S2. Ep. 13: Sustainability Marketing with Maddy Cooper
That's What I Call Marketing
The Impact of Brand Equity on Price Sensitivity
The more kind of brand equity you have, the less price sensitivity there is around your products and services. Gen Z's will be 75% more likely to buy based on sustainability, whereas 49% will buy based on brand. And that's a real like provocation to all of the legacy of brand building because if you've got some amazingly well known brand,. It's a sustainability story of another brand which will trump the Trump the other brand value.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode