How MLS, Apple can maximize Leo Messi’s time in America — and a discussion about NBA Finals and Stanley Cup Final viewership
Sports Media with Richard Deitsch
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Messi Coming to MLS
The kind of star that moves the needle in the way the league has had, it's going to be hard to duplicate. Apple doesn't release the number of subscriptions it sold for their soccer package. I do think they'll be people in Spain or Argentina or Paris or whatever who are going to really be curious about watching Messi. If the price is right, they'd be willing to pay.
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