Design Thinking - What to Avoid When Adopting Design Thinking

Design thinking allows organizations to create better solutions and ways of working by asking the right questions, brainstorming answers, and testing and iterating the ideas that emerge. In this podcast, APQC’s Lauren Trees talks to design thinking expert Dan Kraemer about creative applications of design thinking, stumbling blocks to avoid, and why design thinking is the right solution to help us “navigate the now.” Dan is Co-Founder and Co-CEO of global design and innovation consultancy IA Collaborative, where he leads organizational design. He’s also an international speaker and adjunct professor at Kellogg School of Management, Northwestern University, where he focuses on growth strategy and innovation.

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