EP31 Lending 3.0: The Role of Buy Now, Pay Later in Embedded Finance | Hosam Arab, Co-Founder and CEO of Tabby
Couchonomics with Arjun
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Are You Getting Customers Who Can't Get Credit Cards?
Are you getting customers who you think are the underserved onto your platform? For sure. The large majority of our customer base is our customers that don't have access to credit cards, right? In Saudi Arabia, 90% of our user base is using debit to repay. And they prefer having full clarity on their finances and a product like buying now, but later just fits. So, I would say the large majority again is that underserved consumer that we're trying to solve for. There is also that convenience seeking customer as well that's not insignificant in scale.
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