The value of that connection is really, really high. And I don't think we've figured out what to do with it. We're incredibly social species and when you're just sitting there in a day and you feel fine and you don't have dysentery or diarrhea, your impulse is to connect with your network,. The World Bank did a study that there was a collapse in cigarette sales when cell phones hit new markets. But tell me more about your experience in Ghana.

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