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Tina Wells: Harmonizing Your Work and Life

Guy Kawasaki's Remarkable People

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How to Understand Youth Culture

The first thing you don't do is make your entire marketing strategy based off of what your kid is doing. "I am an expert in this field and every time I put out a survey I am caught off guard by what the demographic is saying they are teaching me," she says. Marketing's job is to understand where things are headed but if you're trying to steer you have to really observe, he adds.

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