i feel like there's this curse of success and blessing af failure type thing going on, where that because micro soft had been so successful with windows, it was very hard for them to let go of. And just making the fastest chips that we've designed is the thing that's made us successful. We need to keep doing it. I remember steve jobbs did have tot he was, he was dragged kicking and screaming into making ath the the soffare for a itunes for windows,. It wasn't really clear that they were going to do it. But i think the thing that was actually in apple's favour back then was yere the mack was, was on a bit