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What Amazon Knows About Scaling (That You Don’t) with John Rossman

Scaling Up Business with Bill Gallagher

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Navigating Risks in Business Innovation

This chapter explores a major company's innovative response to past service failures by enhancing its delivery network through testing and trial efforts. It emphasizes the importance of a structured approach, such as 'working backwards', to clarify ideas and manage risks while pursuing ambitious business opportunities. Through anecdotal experiences, it highlights the necessity of targeted testing and proactive problem-solving to avoid costly pitfalls in product launches.

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