How to Be a Shocker

What do you know a lot about? What have you helped people do? What's uniquely you? For me, it was music. Not just how to play it, but how to record it. I knew how to do that. That was unique. So what about your personality? Are you quirky? Are you dorky? Are you boisterous? Are you funny? Are you introspective? Be 100% you. All of these things are uniquely and authentically you. They can't be copied. You are the commodity People want in your business. We are the face of our brands. And we need to make them more authentic.