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The Great Facebook De-Siloing Study

The Gist

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The Effects of Facebook's Reduction on Attitudes

Researchers reduced exposure to content from like minded sources on Facebook by about a third during the study period. They found no measurable effect of that reduction in exposure tocontent from likeminded sources on a large number of attitudinal measures related to polarization, extremity, vote choice and so forth. So really people, you turn off the echo chamber, at least the Facebook echo chamber, and you turn it off around a very key time around the election,. And it just didn't change people's minds.

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