Are You Missing That One Ingredient to Turn Perfect Strangers Into Buyers?
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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The Trigger That Made It All Happen
Triggers are an anticipated event, something that you expect to happen. They can be a negative experence with a product, meaning may be a need to change. When it comes to specific purchase in a specific category, jenny romanu os, the cootter of hobrands grow with baron sharp, calls them category antry points, or c e ps. Attaching the brand to these particular memory strictures will increase the chance the brand will come to mind in buying situation. And then she goes on to say, category antre points, linkages, are pathways to the brand.
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