Niche Marketing: A Zero-Sum Game?

Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught advertising.

In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?"

You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/

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