
Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
Sweathead, A Strategy Podcast
Niche Marketing: A Zero-Sum Game?
Sweathead is a marketing agency based in New York City. The company works with clients to help them reach their business goals. Founder and CEO says niche marketing doesn't have to make it harder to reach people. How many niches are enough niches to chase depends on what you're selling, she says.
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