Lowe's: Marvin Ellison
Wisdom From The Top with Guy Raz
00:00
JCPenney's Strategy for Revenue Per Customer
I was reading that you were focused on revenue per customer, right? Like instead of increasing sales and trying to acquire more and more customers, you had your team's focus on getting existing customers to spend more. I'm just curious about strategy, right? Because there were very specific things that you did at JCPenney. like putting men's shoes by the suits and then that actually increased the sale of shoes.
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