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Daniel Murray: My goal is to increase quality and velocity. You can't grow your business profitably until you know where your customers come from. Make smarter decisions with unparalleled first party data and machine learning models that track the customer journey across every channel. Visit northBeam.io to request a demo now.

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

Follow Devin:

LinkedIn: linkedin.com/in/devinreed

Twitter: https://twitter.com/TheReederCo

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share