The Science of Persuasion

We are having andy on the show to day to talk about the science of persuasion as it relates to deeply held beliefs and strongly held opinions. And so when we think about these deeply held beliefs, or strongly held beliefs, does that mean to you? Sure? So i will say that i may slip into psychology speak by talking about these as attitudes. That sort of the word that we use in psychology, but that doesn't always translate as well. When i say attitude, i mean basically opinion rit it's just in evaluation you have. This is great yes. So length in the description below for that too.