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191: Ebike Revolution with Cannondale, Cowboy, Vanmoof, Ampler and Lekker

Ride AI

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The Future of Bike Shop Subscriptions

Tudy: We operate as a premium brand and our bikes come with a premium price tag. So one of the things that we feel that's really important is people get to touch, see and experience the bikes in person before putting down five, six thousand euros on a bike. And then Adam, I'd love to get your perspective as well in terms of this idea of direct to consumer bike shop model subscriptions. Thank you.

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